Affiliates need more than just a tracking link. They need materials that make promotion easy and effective—banners, email templates, screenshots, talking points, and more.
Well-crafted marketing assets reduce friction for affiliates and improve the quality of promotions. Here's how to build an asset library that drives results.
Why Assets Matter
For Affiliates
Good marketing assets help affiliates:
- Start promoting faster (no need to create everything themselves)
- Maintain consistency with your brand
- Focus on what they do best—creating content and reaching audiences
- Produce higher-quality promotions
For You
Strong assets help you:
- Control brand presentation
- Ensure accurate product representation
- Improve conversion rates (professional assets convert better)
- Reduce support requests ("what should I say about X?")
The Alternative
Without good assets, affiliates will:
- Create their own materials (may not match your brand)
- Make up their own messaging (may be inaccurate)
- Take more time to get started
- Produce lower-quality promotions
Essential Asset Categories
1. Visual Assets
Banner Ads
Create banners in standard sizes:
- 728 × 90 (Leaderboard)
- 300 × 250 (Medium Rectangle)
- 160 × 600 (Wide Skyscraper)
- 300 × 600 (Half Page)
- 320 × 100 (Mobile Leaderboard)
For each size, create:
- 2-3 design variations
- Light and dark versions
- Static and animated (GIF) options
Design tips:
- Clear value proposition visible
- Strong call-to-action
- Your logo included
- Don't overcrowd—keep it simple
Product Screenshots
Provide high-quality screenshots showing:
- Main dashboard or interface
- Key features in action
- Mobile views (if applicable)
- Before/after or transformation examples
Screenshot tips:
- Use realistic data (not "test test test")
- Show the product at its best
- Provide multiple aspect ratios
- Include both light/dark mode if available
Logo Package
Include your logo in:
- Full color (PNG, SVG)
- White/reversed (for dark backgrounds)
- Icon only version
- Various sizes
Video Assets
If available, provide:
- Product demo video
- Explainer/overview video
- Customer testimonial clips
- B-roll footage affiliates can use
2. Copy Assets
Product Descriptions
Provide descriptions at various lengths:
One-liner (< 20 words):
[Product] helps SaaS companies run affiliate programs with automatic Stripe integration.
Short paragraph (50-75 words):
[Product] is affiliate management software built for Stripe. Track referrals automatically when Stripe processes payments, manage recurring commissions, and pay affiliates—all without manual work. Perfect for SaaS companies who want to grow through partnerships without the operational headache.
Full description (150-200 words): For landing pages or detailed reviews.
Email Templates
Provide 2-3 email templates affiliates can customize:
Introduction email:
Subject: [Tool] that might help with [problem]
Hey [Name],
I've been using [Product] for [use case] and thought you might find it useful too.
It helps [key benefit]...
[Affiliate link]
Follow-up/promotional email:
Subject: Quick recommendation for [audience type]
...
Tip: Make templates genuinely useful, not salesy. Affiliates will customize based on their audience.
Social Media Copy
Short-form copy for various platforms:
Twitter/X:
Been using [Product] for our affiliate program—finally a tool that just works with Stripe. [link]
LinkedIn:
If you're running a SaaS and considering an affiliate program, check out [Product]. Clean Stripe integration, automatic commission tracking, and way less headache than I expected. [link]
Key Messages
Provide 5-10 key talking points affiliates can reference:
- [Product] integrates directly with Stripe—conversions are tracked automatically
- No coding required to get started
- Supports recurring commissions for subscription businesses
- Affiliates get their own dashboard to track performance
- Payouts can be automated to PayPal, Wise, or bank transfer
3. Educational Assets
Product Overview
A one-pager covering:
- What the product does
- Who it's for
- Key features and benefits
- Pricing overview
- How to get started
Feature Breakdown
Detailed documentation on major features affiliates can reference when creating content.
FAQ for Affiliates
Answer questions their audiences might ask:
- How does pricing work?
- Is there a free trial?
- What integrations are available?
- How does support work?
Comparison Information
Help affiliates position you vs. alternatives:
- Key differentiators
- Feature comparisons (honest, not misleading)
- Ideal customer profiles for your product vs. competitors
Important: Keep comparisons factual. Misleading competitor information will backfire.
4. Social Proof
Customer Testimonials
Provide quotes affiliates can use:
"We grew our affiliate revenue 3x in 6 months using [Product]." — Sarah K., [Company]
Case Studies
Summarized versions of customer success stories:
- Challenge they faced
- Solution (your product)
- Results achieved
Metrics and Stats
Shareable statistics:
- Number of customers
- Revenue/traffic driven
- Satisfaction scores
- Growth rates
Logos
Customer logos affiliates can reference (with permission):
"Trusted by teams at [Logo] [Logo] [Logo]"
5. Offer Assets
Special Offers
If you provide affiliate-exclusive offers:
- Discount codes and terms
- Extended trial information
- Bonus features for affiliate referrals
Promotional Calendar
Let affiliates know about upcoming:
- Sales or promotions
- Product launches
- Events they can cover
Creating Quality Assets
Design Principles
Consistency: All assets should feel like they're from the same brand. Use consistent colors, fonts, and style.
Clarity: Every asset should communicate one clear message. Don't try to say everything in one banner.
Quality: Blurry images, typos, and amateur design hurt conversions. Invest in professional quality.
Versatility: Provide assets in multiple formats and sizes. Affiliates have different needs.
Production Options
DIY:
- Canva for banners and social graphics
- Screenshots from your app
- Basic copywriting
Professional:
- Hire a designer for polished visuals
- Use a copywriter for messaging
- Invest in video production
Hybrid:
- Template designs you can update
- Mix of DIY and professional for different asset types
Organization
Make assets easy to find:
/affiliate-assets
/banners
/728x90
/300x250
/etc
/screenshots
/logos
/copy
/emails
/social
/descriptions
/videos
/brand-guidelines
Include:
- Clear file naming conventions
- A README explaining what's available
- Version numbers for updated assets
Delivering Assets to Affiliates
In Your Affiliate Portal
Most affiliate software lets you upload assets directly. Affiliates access them in their dashboard.
PromoteKit and similar platforms include asset libraries where you can organize materials by category.
Dedicated Resource Page
Create a page (password-protected or login-required) with:
- All downloadable assets
- Clear organization by category
- Usage guidelines
- Update notes
Welcome Package
When affiliates join, send:
- Quick start guide
- Link to asset library
- Highlight of most important assets
- Contact for questions
Ongoing Updates
When you create new assets:
- Email affiliates about updates
- Note what's new and why it matters
- Make it easy to find the new materials
Asset Best Practices
Keep Assets Current
Review quarterly:
- Are screenshots accurate?
- Is pricing information correct?
- Do descriptions reflect current features?
- Are any assets outdated?
Update assets when:
- Product significantly changes
- Pricing changes
- Branding updates
- Messaging evolves
Notify affiliates when you update important assets so they can refresh their content.
Don't Over-Restrict
Allow:
- Reasonable customization
- Adaptation to affiliate's voice
- Creative use in their content
Require:
- Accurate product representation
- FTC disclosure compliance
- No misleading claims
Balance: You want brand consistency but shouldn't make affiliates feel like robots. Good affiliates add their own perspective.
Track What's Used
If your platform allows, monitor:
- Which assets are downloaded most?
- Which assets correlate with conversions?
- What assets are affiliates requesting?
Create more of what works.
Gather Feedback
Ask affiliates:
- What assets do you wish you had?
- What's missing from current materials?
- What would make promotion easier?
Their feedback shapes better assets.
Common Mistakes
Too Few Assets
A logo and one banner isn't enough. Provide comprehensive materials.
Outdated Information
Old screenshots and incorrect pricing damage trust. Keep everything current.
Poor Organization
If affiliates can't find assets, they won't use them. Organize clearly.
Overly Sales-y Copy
Templates that sound like ads get ignored. Provide genuine, value-focused copy.
Ignoring Mobile
Many affiliates and their audiences are mobile. Include mobile-optimized assets.
No Usage Guidelines
Without guidelines, affiliates might misuse assets. Provide basic do's and don'ts.
Asset Checklist
Visual Assets:
- Banner ads in all standard sizes
- Product screenshots (desktop and mobile)
- Logo package (color, white, icon, various sizes)
- Product demo video
- Social media graphics
Copy Assets:
- Product descriptions (short, medium, long)
- Email templates (2-3 variations)
- Social media copy examples
- Key messages and talking points
Educational Assets:
- Product overview one-pager
- Feature documentation
- FAQ for affiliate audiences
- Comparison information
Social Proof:
- Customer testimonials
- Case study summaries
- Usage statistics
- Customer logos (with permission)
Organization:
- Clear folder structure
- Consistent file naming
- Usage guidelines
- Update notification process